Pay Per Click Advertising

Are you happy with the performance of your website? Does your website drive traffic, generate leads, or foster your business? If you'd like to appear at the top of the search results, now you can with Pay Per Click marketing.

What is Pay Per Click and How can I Benefit from It?

How Pay Per Click (Or PPC for short) works is that a business would approach an agency, such as Certified Marketers with a need to increase their search traffic. We then research your competitors and select keywords & phrases that align with your core business model. These phrases are extremely important as these terms are keywords a new customer will discover your business by through popular search engines, such as Google, Yahoo, and MSN Live Search.

We then create "keyword groups," or categories in which clients want their advertisements to appear, generally ranging from broad, to type, to brand specific in some cases. For example, "Car Parts" then "Mufflers" then "Muffler Brand." Many people who are not selling a service engage in Pay Per Click marketing to syndicate brand awareness or are compensated in other ways - in some cases by advertisers.

Businesses generally use Pay Per Click to rank highly in search engines in competitive markets, to re-enforce the brand, or to test new keywords or marketing campaigns. Other preferred times include when sales are sluggish, or when launching a new page, product, or service your customers may not be aware of.

Your partners in PPC Marketing

Partnering with an interactive agency, such as Certified Marketers, puts companies in a unique position to achieve dynamic search results today while having future campaigns developed for products, technologies, or breaking events tomorrow.

Certified Marketers offers the full array of search-related services such as:

1. Detailed Keyword Research
   1. How are people finding you within your space?
   2. What are the hot "buzz" terms people are using to find your competitors?
   3. What terms are your competitors' targeting?
2. Ad Development
   1. We create specialized ad copy tailored specifically for your business
   2. We incorporate key terms and buzz words to entice quality clicks
   3. We create a variety of ads, and use only the best performing ones
3. Landing Page Optimization - Increase ROI!
   1. We specialize in customizing a unique landing page that's important for your new PPC campaign:
      1. Clear, precise calls to action
      2. Keyword groupings and site structure
      3. Page copy and audience-specific terminology
      4. We monitor back end capabilities; Server issues, crawl rates and remove any road blocks
4. Reporting and Metrics
   1. Find out what is working well and find weak areas to improve on
   2. Get immediate feedback and data from your customers
   3. Overall campaign monitoring, suggestions, and site-wide improvements